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Hyundai: Skate Crampon


Kia: Cap

Kia: Can

Kia: Ground

Hyundai Veloster: Projection With Porter Robinson

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Featuring 19-year-old DJ phenom Porter Robinson, this 3D projection mapping/live DJ hybrid was inspired by the futuristic gesture-based technology in Minority Report and the guerilla rooftop performances of U2 and Red Hot Chili Peppers.

Advertising Agency: Innocean, Huntington Beach, USA
Creative Director: Robert Prins
Associate Creative Director / Copywriter: Edward Mun
Associate Creative Director / Art Director: Frauke Tiemann
Projection Mapping / Animation: Pearl Media
Director: Anders Hallberg
Media: Ambient
Published: December 2011

Hankook Tire: Ice

Hankook Tire: Rain

Kia Sorento: Pulling a boat


Kia Sorento: Pulling bikes

Kia Sorento: Pulling a horsebox

Kia Sorento: Pulling surfboards

Kia Sorento: Pulling a caravan

Hyundai i30: Bank Robbers

Hyundai i20: Keyless

Hyundai Elantra: Miss Decisive

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Advertising Agency: Innocean Worldwide America, Huntington Beach, USA
Executive Creative Director: Greg Braun
Creative Directors: Robert Prins, Max Godsil
Copywriter: Michael Duckworth
Copywriter: Steve O'Brien
Senior Art Director: Tom Gibson
Account Director: Valencia Gayles
Executive Producer: Will Woollett
Senior Producer: Helen Erb
Production Company: Smith & Jones
Director: Ulf Johansson
Executive Producer: Phillippa Smith
Producer: Megan Moore
Director of Photography: Andrzej Sekula
Editorial: Arcade Edit
Editor: Paul Martinez
Producer: Kirsten Thon-Webb
Music: Asche & Spencer


Hyundai Santa Fe: Don't Tell

Kia Fleet: Economy that's fun to drive, 1

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Economy everyone can enjoy

The hardest job for a fleet manager is to keep everyone happy. The Kia cee'd has the fuel economy and running costs that keep the accounts department happy, whilst still having enough technology to keep the drivers happy. It's economy you can have fun driving around in.

Advertising Agency: Innocean Worldwide, London, UK
Creative Directors: Dom Sweeney, John Crozier
Art Director: Dom Sweeney
Copywriter: John Crozier
Illustrator: Justin Shill
Published: September 2012

Kia Fleet: Economy that's fun to drive, 2

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Economy everyone can enjoy

The hardest job for a fleet manager is to keep everyone happy. The Kia cee'd has the fuel economy and running costs that keep the accounts department happy, whilst still having enough technology to keep the drivers happy. It's economy you can have fun driving around in.

Advertising Agency: Innocean Worldwide, London, UK
Creative Directors: Dom Sweeney, John Crozier
Art Director: Dom Sweeney
Copywriter: John Crozier
Illustrator: Justin Shill
Published: September 2012

Kia Fleet: Economy that's fun to drive, 3

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Economy everyone can enjoy

The hardest job for a fleet manager is to keep everyone happy. The Kia cee'd has the fuel economy and running costs that keep the accounts department happy, whilst still having enough technology to keep the drivers happy. It's economy you can have fun driving around in.

Advertising Agency: Innocean Worldwide, London, UK
Creative Directors: Dom Sweeney, John Crozier
Art Director: Dom Sweeney
Copywriter: John Crozier
Illustrator: Justin Shill
Published: September 2012

Hyundai Genesis Coupe R-Spec: Deepest Condolences

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Nothing expresses emotion quite like a greeting card. And Hyundai felt it to be the best way in expressing its condolences to four formidable speedsters its Genesis Coupe R-Spec beat out in recent track tests conducted by AMCI. To help soften the blow of defeat, INNOCEAN USA created a line of “Sympathy Cards” for each of the four competitors with the simple message “Sorry competition, nothing personal.”

The four Genesis Coupe R-Spec “Sympathy Card” ads created by the team at INNOCEAN started appearing in the October print issue of Automobile Magazine and will continue appearing in other print publications through December, including Car and Driver, Road & Track and Autoweek. Attached to this email is an example of the print for easy accessibility. The team at INNOCEAN also created an iPad version of the “Sympathy Card” campaign to be displayed in automotive enthusiast magazines for the iPad. The digital version allows for scenes from the “Sympathy Cards” to come to life by enhancing the visuals with varying music tracks and additional imagery.

Advertising Agency: Innocean, USA

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